Category Archives: Branding
Different Ways Brands Use Pinterest to Authentically Connect
Although it is still fairly new, plenty of companies have delved and completely excelled in the new social media channel of Pinterest. The online visual board has been predicted to grow measurably in the next few years. As such, brands … Continue reading
Posted in Advertising, Blogging, Branding, Campaigns, Content Marketing, E-Commerce, Entrepreneurs, Fashion & Style, Food, Inspiration, Love, Marketing, Music, Public Relations, Publicity, Social Media, Strategy, Vacations
Tagged Branding, brands, ecommerce, marketing, pinning, Pinterest
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Three Myths about What Customers Want
I recently came across an article that outlined the three myths of what customers want. I found it to be very interesting. In my opinion, it was truthful in a sense, but it definitely cannot apply to every brand out … Continue reading
Thrive with Content Marketing
Ever wonder how corporations like Proctor & Gamble and Disney managed to enter into the social scene and thrive? Well, they learned to embrace the art of content marketing. A big part of my job involves content marketing. Perhaps, I … Continue reading
BRANDnew…The Art of Rebranding
Rebranding is something that every company has or will have to go through at some point. Holiday Inn is one of my favorite brands that recently went through a rebranding process. The hotel underwent a billion dollar rebranding process with … Continue reading
Posted in Branding, Campaigns, Entrepreneurs, Marketing, Strategy, Uncategorized
Tagged Branding, holiday inn, ihg, intercontinetal hotels group, rebranding
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How To Develop a Personal Mission Statement
Rosetta Thurman is definitely one of the women I have been blessed to connect with on Twitter. She is passionate, knowledgeable and entertaining! Such a good balance. I read one of her tweets about developing a personal mission statement and … Continue reading
Posted in Branding, Entrepreneurs, Inspiration
Tagged goals, life, personal mission statement, values
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Pinning! Is Pinterest for you?
Well, that depends on your niche. If you are a blogger, it can be a great way to drive traffic to your website. If you are an artist, it can be a great way to showcase your work. I’m sure … Continue reading
Posted in Advertising, Blogging, Branding, Campaigns, E-Commerce, Entrepreneurs, Fashion & Style, Food, Inspiration, Love, Marketing, Music, Public Relations, Publicity, Social Media, Strategy, Vacations
Tagged joining pinterest, marketing on pinterest, pinboard, Pinterest, ROI, social sharing
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What makes a good brand?
That is the million dollar question. However, before we can answer that, we have to answer the obvious question: what is branding and how can it effectively help your product and/or service? The American Marketing Association (AMA) defines a brand … Continue reading
Posted in Branding, Marketing, Public Relations, Publicity, Social Media, Strategy, Uncategorized
Tagged AMA, american marketing association, at&t, Branding, buyer, buzz, customer loyalty, verizon
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The Power of Facebook Marketing
The Power of Facebook Marketing is amazing. Think about it: it’s a social media tool that a gazillion people use daily. Why wouldn’t your brand or company be on there? That’s like…total.branding.suicide. Not sure if you checked out my client … Continue reading
Posted in Branding, Campaigns, Fashion & Style, Marketing, Social Media, Uncategorized
Tagged Branding, facebook, Forever 21, marketing, Offerpop, retail campaigns, ROI, Social Media, viral marketing
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Spell Check Queen!
I never considered myself a geek; but honestly, i’ve always been one. I can proudly say that this was me in elementary school. Never mind the fact that my mom was Editor-in-Chief of her High School Paper.. Flash forward to … Continue reading
