Category Archives: Strategy

Social Media for Nonprofits Posting Guide

I cam across a great social media posting guide for non-profit organizations. Click here to view. Feel free to share any other strategies that you use daily below!

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Non-Profit Marketing: The Impact of Powerful Messaging

I am so excited about a new pro-bono client opportunity that I will be working on! Philanthropy has always been very dear to my heart; and though this will be new to me as a marketer, I am sure that with … Continue reading

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Different Ways Brands Use Pinterest to Authentically Connect

Although it is still fairly new, plenty of companies have delved and completely excelled in the new social media channel of Pinterest. The online visual board has been predicted to grow measurably in the next few years. As such, brands … Continue reading

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Three Myths about What Customers Want

I recently came across an article that outlined the three myths of what customers want. I found it to be very interesting. In my opinion, it was truthful in a sense, but it definitely cannot apply to every brand out … Continue reading

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Thrive with Content Marketing

Ever wonder how corporations like Proctor & Gamble and Disney managed to enter into the social scene and thrive? Well, they learned to embrace the art of content marketing. A big part of my job involves content marketing. Perhaps, I … Continue reading

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BRANDnew…The Art of Rebranding

Rebranding is something that every company has or will have to go through at some point. Holiday Inn is one of my favorite brands that recently went through a rebranding process.  The hotel underwent a billion dollar rebranding process with … Continue reading

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What makes a good brand?

That is the million dollar question. However, before we can answer that, we have to answer the obvious question: what is branding and how can it effectively help your product and/or service? The American Marketing Association (AMA) defines a brand … Continue reading

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Top 5 Marketing Trends for 2012

Reblogged from INSIDE A MARKETING MIND: BLOG BY GARETH CASE: Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) … Continue reading

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Writing an Effective “About” Page

My “About” Page is still in progress. I’m sure i’ll update it periodically as I continue with my research. I feel like that is the beauty of blogging…constant updates, with no backtalk! Came across this great article today that features … Continue reading

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