Tag Archives: Branding

Different Ways Brands Use Pinterest to Authentically Connect

Although it is still fairly new, plenty of companies have delved and completely excelled in the new social media channel of Pinterest. The online visual board has been predicted to grow measurably in the next few years. As such, brands … Continue reading

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Three Myths about What Customers Want

I recently came across an article that outlined the three myths of what customers want. I found it to be very interesting. In my opinion, it was truthful in a sense, but it definitely cannot apply to every brand out … Continue reading

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BRANDnew…The Art of Rebranding

Rebranding is something that every company has or will have to go through at some point. Holiday Inn is one of my favorite brands that recently went through a rebranding process.  The hotel underwent a billion dollar rebranding process with … Continue reading

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What makes a good brand?

That is the million dollar question. However, before we can answer that, we have to answer the obvious question: what is branding and how can it effectively help your product and/or service? The American Marketing Association (AMA) defines a brand … Continue reading

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The Power of Facebook Marketing

The Power of Facebook Marketing is amazing. Think about it: it’s a social media tool that a gazillion people use daily. Why wouldn’t your brand or company be on there? That’s like…total.branding.suicide. Not sure if you checked out my client … Continue reading

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Writing an Effective “About” Page

My “About” Page is still in progress. I’m sure i’ll update it periodically as I continue with my research. I feel like that is the beauty of blogging…constant updates, with no backtalk! Came across this great article today that features … Continue reading

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