I am currently implementing three of these marketing trends daily for both of my positions!
Here are my top 5 marketing trends to look out for as we approach 2012.
1. Location Based Marketing (LBM)
This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free muffin with your coffee. It can be achieved using a number of technologies including Mobile Phone Tracking, WiFi and RFID
2. QR Codes
2011 has seen a massive increase in the use of QR codes on everything from advertising campaigns to product packaging. Their novelty factor has not worn off as quickly as some predicted and we are now seeing them used on ATL and BTL advertising from some of the biggest brands in the wold, right down to family run businesses. Expect to see a lot more QR codes in 2012
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