It’s a new year, which means that it’s also a good time to do a website refresh! Every month, I take time to review my website metrics to figure out what’s working, what’s not working and how I can improve the overall “health” of my website. For someone who may not be as digitally-savvy, this may seem extremely daunting and even confusing.

However, it doesn’t have to be. Check out my previous post where I walk you through 5 metrics that I track (and that you should be track). After reviewing, be sure to check out these SEO plug-ins that will help you improve your content, organic rankings and overall site architecture. Ps. These are free!

1. Grammarly (for Chrome)

This is one of my favorite tools because I do most of my writing for the business. Also, I am a small business and honestly don’t have the funds to hire an editor or additional copywriters. That’s why I rave over tools like Grammarly.

Think of Grammarly as your free writing assistant. The tool acts just like a word doc where it underlines your grammar, spelling, or punctuation errors for you to correct them. It also offers recommendations for synonyms and antonyms, which I think is very important as I tend to use some of the same words in my writing. Variety helps to keep readers in engaged.

2. SEOQuake

Is one of your goals to increase your organic rankings AND drive traffic to your website? If so, you have to figure out first where you are currently so that you can make a healthy assessment of where you want to be. This is where tools, like SEOQuake, can help. SEOQuake (created by one of my favorite websites, SEMRush) provides marketers with user-friendly access to important SEO metrics and insights of a particular page, SERP (Search Engine Results Page) analysis and keyword analysis with just a single click.

You can also do some analysis related to backlinks, URLs and domains, which is very important if you are planning to improve your content strategy.

3. BuiltWith

Have you ever visited a well-designed website and wondered what type of tools they used to build/manage it? Well, BuiltWith can help you discover just that! I remember when I first built my website. There was a website I stumbled upon that had a really great landing page pop-up and I wanted one just like that. So I did some research and found this tool.

Thanks to BuiltWith, I’ve been able to find and discover the tools above and more. The goal is to help marketers, developers, researchers and designers (like me) discover tools that will help you decide on what’s worth implementing.

Ps. The plugin tracks:

• Widgets
• Frameworks
• Advertising
• Publishing
• Hosting
• Analytics
• Content Delivery Network
• Document Standards

Have you used any of these tools? If so, which one(s) did you like? Comment below!