Advertising · Blogging · Branding · Campaigns · Content Marketing · Digital · Marketing · Uncategorized

3 SEO Plug-ins That Help Businesses Improve Their Websites

It’s a new year, which means that it’s also a good time to do a website refresh! Every month, I take time to review my website metrics to figure out what’s working, what’s not working and how I can improve the overall “health” of my website. For someone who may not be as digitally-savvy, this may seem extremely daunting and even confusing.

However, it doesn’t have to be. Check out my previous post where I walk you through 5 metrics that I track (and that you should be track). After reviewing, be sure to check out these SEO plug-ins that will help you improve your content, organic rankings and overall site architecture. Ps. These are free!

  1. Grammarly (for Chrome)

This is one of my favorite tools because I do most of my writing for the business. Also, I am a small business and honestly don’t have the funds to hire an editor or additional copywriters. That’s why I rave over tools like Grammarly.

Think of Grammarly as your free writing assistant. The tool acts just like a word doc where it underlines your grammar, spelling, or punctuation errors for you to correct them. It also offers recommendations for synonyms and antonyms, which I think is very important as I tend to use some of the same words in my writing. Variety helps to keep readers in engaged.

2. SEOQuake

Is one of your goals to increase your organic rankings AND drive traffic to your website? If so, you have to figure out first where you are currently so that you can make a healthy assessment of where you want to be. This is where tools, like SEOQuake, can help. SEOQuake (created by one of my favorite websites, SEMRush) provides marketers with user-friendly access to important SEO metrics and insights of a particular page, SERP (Search Engine Results Page) analysis and keyword analysis with just a single click.

You can also do some analysis related to backlinks, URLs and domains, which is very important if you are planning to improve your content strategy.

3. BuiltWith

Have you ever visited a well-designed website and wondered what type of tools they used to build/manage it? Well, BuiltWith can help you discover just that! I remember when I first built my website. There was a website I stumbled upon that had a really great landing page pop-up and I wanted one just like that. So I did some research and found this tool.

Thanks to BuiltWith, I’ve been able to find and discover the tools above and more. The goal is to help marketers, developers, researchers and designers (like me) discover tools that will help you decide on what’s worth implementing.

Ps. The plugin tracks:

  • Widgets
  • Frameworks
  • Advertising
  • Publishing
  • Hosting
  • Analytics
  • Content Delivery Network
  • Document Standards

Have you used any of these tools? If so, which one(s) did you like? Comment below!

Advertising · Branding · Campaigns · Digital · E-Commerce · Entrepreneurs · Marketing · Strategy

Consider Remarketing as Part of your Digital Strategy

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Have you ever searched for a topic online, went to a relatable website and then left the site – only to see a targeted ad that relates to what you initially searched for? It’s not just your imagination. It’s actually called Remarketing. Remarketing is something that online consumers often encounter but probably are unfamiliar with.

By definition, Google AdWords defines Remarketing as:

“…reaching people who have previously visited a website. It shows the previous visitors ads that are tailored to them based on which sections of the site they visited. The ads appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to your products on Google.”

The central principle of remarketing is to maintain the attention of people who have already expressed an interest in what you are advertising, as opposed to just trying to raise awareness about the business. When Kayak created a remarketing strategy, the site began to see an increase in not only traffic, but in sales. People who visited the website continued to see Kayak ads even after they left. This is how I discovered the effectiveness of remarketing.

After doing some initial research for flights to escape the frigid East Coast, I headed to my favorite blog site. Prior to that, I visited Kayak.com and American Airlines to compare pricing. While on the blog site, I came across a rotating ad, which showed me all of the flights that I looked at previously.

I then went back to Kayak.com to purchase – after the ad mentioned that there were only 3 seats remaining on my preferred flight. I’m sure you are wondering how they were able to track my viewing history. Well, after the implementation of the Cookie Law – which states that websites must tell visitors that they will use cookies and provide them with an opt-out function – advertisers have been able to use this information to collect the cookies of each visitor and use it to their advantage.

Remarketing has continued to thrive online – though it originally began as an offline strategy (think Loyalty Marketing). Remarketing allows you to:

  1. Reach people and persuade them to immediately purchase with a promising ROI.
  1. Build creative, targeted lists based on information collected. Your lists will vary according to buyer personas. For example, is the buyer just an “all-around” fan of all Apple products or do you they tend to frequent the iPhone section of Apple.com? Furthermore, be sure to consider their shopping cart for clues as well as a personalized member section if applicable. Lists can also be created with celebrations in mind such as the Holidays and Back to School campaigns.
  1. Attract millions of people with a smaller initial cost compared to other forms of paid search. Think about all of the people who visit Google daily. Over 2 million websites and mobile apps are apart of the Google Display Network.
  1. Have control over design and creation by utilizing the various images, text and video options available to you. Keep in mind that the design should be in sync with the rest of your brand.
  1. Determine where and how your ad is performing – all while keeping your budget in tact and overseeing analytics related to your ad (for future testing purposes).

Now that you are familiar with why remarketing is popular, I encourage you to begin to do some research on the different ways and platforms to use remarketing. Google Adwords is the most popular. However, Criteo, AOL, Yahoo and Retargeter are other popular platforms.

Remember, the underlying goal is to convert consumers from shoppers to buyers.

Have you ever encountered a strong remarketing ad? Tell me about it in the comment section below and good luck on remarketing strategy building!