Well, that depends on your niche. If you are a blogger, it can be a great way to drive traffic to your website. If you are an artist, it can be a great way to showcase your work.  I’m sure that Facebook, Twitter and Google+ has already spoken volumes for your brand but this new social epidemic is growing  so rapidly, that it might be beneficial to stop and explore.

Now I’ve been aware of Pinterest for months, yet never contemplated joining the site until recently. I just didn’t get what the ROI would be regarding my, or my company’s, engagement. Like seriously, a pinboard-styled social photo sharing website?! However, the more I researched, the more intrigued I became. Here’s a little more about it’s purpose (via Pinterest):

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Simply stated, Pinterest inspires action. You name it, people are pinning it. One quirky thing about the site is that you have to be invited to join the site. I guess it’s for the cool kids only! Don’t let that stop you though. There’s a lot of buying power on Pinterest, especially if you have a female-friendly product or service. Women currently represent 90% of the activity!

I found a great illustration that further outlines the potential branding & marketing opportunity behind this new social tool. Thanks, Mashable!

Are you on Pinterest? If so, what compelled you to join?