Tag: seo

SEO Plug-ins 3 SEO Plug-ins That Help Businesses Improve Their Websites
Advertising · Blogging · Branding · Campaigns · Content Marketing · Digital · Marketing · Uncategorized

3 SEO Plug-ins That Help Businesses Improve Their Websites

Joshlyn RossLeave a comment

It’s a new year, which means that it’s also a good time to do a website refresh! Every month, I take time to review my website metrics to figure out what’s working, what’s not working and how I can improve the overall “health” of my website. For someone who may not be as digitally-savvy, this may seem extremely daunting and even confusing.

However, it doesn’t have to be. Check out my previous post where I walk you through 5 metrics that I track (and that you should be track). After reviewing, be sure to check out these SEO plug-ins that will help you improve your content, organic rankings and overall site architecture. Ps. These are free!

  1. Grammarly (for Chrome)

This is one of my favorite tools because I do most of my writing for the business. Also, I am a small business and honestly don’t have the funds to hire an editor or additional copywriters. That’s why I rave over tools like Grammarly.

Think of Grammarly as your free writing assistant. The tool acts just like a word doc where it underlines your grammar, spelling, or punctuation errors for you to correct them. It also offers recommendations for synonyms and antonyms, which I think is very important as I tend to use some of the same words in my writing. Variety helps to keep readers in engaged.

2. SEOQuake

Is one of your goals to increase your organic rankings AND drive traffic to your website? If so, you have to figure out first where you are currently so that you can make a healthy assessment of where you want to be. This is where tools, like SEOQuake, can help. SEOQuake (created by one of my favorite websites, SEMRush) provides marketers with user-friendly access to important SEO metrics and insights of a particular page, SERP (Search Engine Results Page) analysis and keyword analysis with just a single click.

You can also do some analysis related to backlinks, URLs and domains, which is very important if you are planning to improve your content strategy.

3. BuiltWith

Have you ever visited a well-designed website and wondered what type of tools they used to build/manage it? Well, BuiltWith can help you discover just that! I remember when I first built my website. There was a website I stumbled upon that had a really great landing page pop-up and I wanted one just like that. So I did some research and found this tool.

Thanks to BuiltWith, I’ve been able to find and discover the tools above and more. The goal is to help marketers, developers, researchers and designers (like me) discover tools that will help you decide on what’s worth implementing.

Ps. The plugin tracks:

  • Widgets
  • Frameworks
  • Advertising
  • Publishing
  • Hosting
  • Analytics
  • Content Delivery Network
  • Document Standards

Have you used any of these tools? If so, which one(s) did you like? Comment below!

Advertising · Blogging · Content Marketing · Digital · E-Commerce · Entrepreneurs · Marketing

11 Ways to Optimize LinkedIn for Business

Joshlyn Ross2 Comments

Did you know that LinkedIn currently has more than 4 million businesses on its platform? That’s right – 4 million! More and more businesses are quickly gravitating to this professional networking platform. Why? Well, for starters, more than 380 million professionals are on it. That’s a whole lot of potential partners, customers, and buyers to whom you can promote your business.

Are you excited? Great! Are you unsure of where to start? Don’t worry – that’s why I’m here. I recently attended a webinar presented by Dave Kerpen of Likeable Local and he discussed 11 Ways to Optimize LinkedIn for your Business.

Let’s jump in!

Social media
How to Optimize Your LinkedIn For Business

 

1. Customize Your Profile. Personal branding boosts your business. You can do this many ways, but some include:

  • Making a custom URL
  • Hyperlinking to your company page
  • Adding a professional profile picture and background photo.

Additionally, make sure that you incorporate Search Engine Optimization (SEO) in your profile. This includes obtaining a list of keywords that prospects or clients would enter into LinkedIn or any other search engine. For example, my personal LinkedIn page mentions the keyword Marketing 14 times in the summary portion alone.  As a result, I was able to land my current position at Bixal!

Be sure to also include examples of your work – including presentations, art/graphics, videos, important links etc.

2. Publish Blog Posts. This is a great way to promote your brand. Start by thinking of a great headline before drafting the post. Some other tips include: finding/taking a compelling photo, closing a post with a strong call-to-action (this encourages comments), and sharing the post across all of your social channels.

Also, as you begin writing, keep word count in mind. A standard article has about 400-600 words. Be concise!

Lastly, drive your readers to a landing page on your website to learn more about you or your business. This strategy has worked really well for me. For example, this 600-word blog post on my personal site, once promoted on my social media accounts, earned me 15 new followers!

3. Share Updates: Personally and as a Business. 93% of Business-to-Business (B2B) marketers rate LinkedIn as a top B2B social media lead-generation source. It’s recommended that you update your status daily – at least once. Dave Kerpen of Likeable Local mentioned that the best times to post are weekdays between 7:00am-8:00am and 5:00 pm-6:00pm.

If you need ideas on what to post, consider photos, e-books, articles, videos, and any other content related to your industry and company.

4. Leverage LinkedIn Listening. Start by searching for keywords related to your company and read about what other people are saying.

5. Create LinkedIn Groups. Don’t just create one for your business. Create one that showcases your thought leadership. Make a group based on your expert area and post relevant content. Don’t forget to engage with members and link them to your company’s LinkedIn page and website.

6. Discover and Connect with Influencers. Follow the top influencers in your industry and listen to what they discuss. Engage with them by commenting on their posts and sharing their published content. When you feel comfortable, try messaging them and asking for a connection (make sure it’s an opportunity for both parties involved).

7. Recruit Amazing Talent. LinkedIn has made it easier for Recruiters, Small Business Owners and more to find amazing talent.  Search by your connections, location, industry and past companies. You can also utilize LinkedIn Premium to find new talent.

8. Advertise Strategically. LinkedIn ads are a great way to gain exposure. Know that you have the power to control associated costs. Be sure to target strategically with specific criteria: industry, job title, seniority, age, gender, location, skills, and group affiliation.

9. Create a Showcase Page. This serves as an extension of your company page. Use a Showcase Page to highlight certain products/services and share work examples.

10. Integrate Twitter and SlideShare. Increase your reach with integration. If you have presentations, you can share them directly to Linkedin from SlideShare. Also, you can add your Twitter profile to your LinkedIn in the edit profile section.

11. Connect Your Network. Plain and simple! Introduce people in your network to each other with the goal of building a community.

What are some other ways that you’ve optimized your LinkedIn profile? Comment below!