11 Ways to Optimize LinkedIn for Business
Did you know that LinkedIn currently has more than 4 million businesses on its platform? That’s right – 4 million! More and more businesses are quickly gravitating to this professional networking platform. Why? Well, for starters, more than 380 million professionals are on it. That’s a whole lot of potential partners, customers, and buyers to whom you can promote your business.
Are you excited? Great! Are you unsure of where to start? Don’t worry – that’s why I’m here. I recently attended a webinar presented by Dave Kerpen of Likeable Local and he discussed 11 Ways to Optimize LinkedIn for your Business.
Let’s jump in!
1. Customize Your Profile. Personal branding boosts your business. You can do this many ways, but some include:
- Making a custom URL
- Hyperlinking to your company page
- Adding a professional profile picture and background photo.
Additionally, make sure that you incorporate Search Engine Optimization (SEO) in your profile. This includes obtaining a list of keywords that prospects or clients would enter into LinkedIn or any other search engine. For example, my personal LinkedIn page mentions the keyword Marketing 14 times in the summary portion alone. As a result, I was able to land my current position at Bixal!
Be sure to also include examples of your work – including presentations, art/graphics, videos, important links etc.
2. Publish Blog Posts. This is a great way to promote your brand. Start by thinking of a great headline before drafting the post. Some other tips include: finding/taking a compelling photo, closing a post with a strong call-to-action (this encourages comments), and sharing the post across all of your social channels.
Also, as you begin writing, keep word count in mind. A standard article has about 400-600 words. Be concise!
Lastly, drive your readers to a landing page on your website to learn more about you or your business. This strategy has worked really well for me. For example, this 600-word blog post on my personal site, once promoted on my social media accounts, earned me 15 new followers!
3. Share Updates: Personally and as a Business. 93% of Business-to-Business (B2B) marketers rate LinkedIn as a top B2B social media lead-generation source. It’s recommended that you update your status daily – at least once. Dave Kerpen of Likeable Local mentioned that the best times to post are weekdays between 7:00am-8:00am and 5:00 pm-6:00pm.
If you need ideas on what to post, consider photos, e-books, articles, videos, and any other content related to your industry and company.
4. Leverage LinkedIn Listening. Start by searching for keywords related to your company and read about what other people are saying.
5. Create LinkedIn Groups. Don’t just create one for your business. Create one that showcases your thought leadership. Make a group based on your expert area and post relevant content. Don’t forget to engage with members and link them to your company’s LinkedIn page and website.
6. Discover and Connect with Influencers. Follow the top influencers in your industry and listen to what they discuss. Engage with them by commenting on their posts and sharing their published content. When you feel comfortable, try messaging them and asking for a connection (make sure it’s an opportunity for both parties involved).
7. Recruit Amazing Talent. LinkedIn has made it easier for Recruiters, Small Business Owners and more to find amazing talent. Search by your connections, location, industry and past companies. You can also utilize LinkedIn Premium to find new talent.
8. Advertise Strategically. LinkedIn ads are a great way to gain exposure. Know that you have the power to control associated costs. Be sure to target strategically with specific criteria: industry, job title, seniority, age, gender, location, skills, and group affiliation.
9. Create a Showcase Page. This serves as an extension of your company page. Use a Showcase Page to highlight certain products/services and share work examples.
10. Integrate Twitter and SlideShare. Increase your reach with integration. If you have presentations, you can share them directly to Linkedin from SlideShare. Also, you can add your Twitter profile to your LinkedIn in the edit profile section.
11. Connect Your Network. Plain and simple! Introduce people in your network to each other with the goal of building a community.
What are some other ways that you’ve optimized your LinkedIn profile? Comment below!